compared to digital marketing, such as social media marketing, and traditional marketing, such as billboard campaigns and commercials, telephone acquisition has proven to be the most efficient marketing tool for acquiring new customers with the best return-on-investment rate. our professional staff in the outbound call centre focus the conversation entirely on your defined target group. this guarantees a high success rate as well as good, long-term customer loyalty to build relationships according to individual needs. in telesales, we also deal with difficult conversation situations in an experienced and targeted manner.

telemarketing is mainly divided into two categories: outbound and inbound.

  • outbound telemarketing: targets potential customers through active calls from the company to offer products or services, conduct surveys or advertise appointments.
  • inbound telemarketing: handles incoming calls from customers, often in response to advertising or enquiries, and is used for customer service and order fulfilment.

both types use different tactics and strategies to achieve sales targets and strengthen customer loyalty.

our telemarketing service for arranging appointments gives you more time for your core business. we believe that every company should focus on its core areas of expertise. with our telemarketing service, we arrange appointments with potential customers for our clients. we ensure that the appointments are of a high quality so that new customer acquisition is optimally prepared. in addition to outbound telemarketing, we also provide customer care services with our multilingual inbound call centre.

careful preparation and targeted planning in cooperation with the client are crucial for success in telesales. we focus on precise target group analysis and adapt our outbound call centre individually to the needs of our clients. choosing the right time to call decision-makers is crucial for generating qualified leads and appointments. our database and the preliminary information we have gathered enable us to determine the optimal time to make contact.

our database service also handles large volumes of calls efficiently, where the selection of the right company addresses is of central importance. we offer industry-specific addresses with relevant contact data of the decision-makers. our experienced staff respond to the different needs of the contact partners with tact and a customised approach. this is crucial for success in new customer acquisition and telesales.

precise needs and potential analyses are essential for successful telemarketing outbound campaigns. we start by determining the current situation and identifying additional potential. defining the target group and buyer persona is our top priority. based on this, we select suitable addresses from our database for telephone acquisition and develop an optimal conversation guide. a needs-based customer approach is the key to gaining and retaining the customer’s attention.

in germany, telemarketing is permitted under certain conditions. for calls to private individuals, express written consent is required. in the b2b sector, telemarketing is permitted if there is a business relationship or presumed consent. data protection also plays an important role here, which we at jk development attach great importance to.

telemarketing results directly in your crm

jk development offers campaign data integration, an api-based interface that enables results from our telemarketing campaigns to be transferred directly and automatically into our customers’ crm or erp systems. this allows campaigns to be integrated with systems such as salesforce, microsoft dynamics, sap sales cloud or zoho. we assess compatibility with other systems on a case-by-case basis.

the interface enables both company and lead master data and the campaign and qualification data collected during telemarketing activities to be transferred directly.

In many sales organisations, campaign data is still provided through excel exports and then manually imported into the crm system. this creates additional work, delays follow-up activities and increases the risk of duplicate records and inconsistent data.

valuable information often fails to reach existing systems or is only partially recorded. as a result, important insights are lost that could otherwise support further lead follow-up, the maintenance and enrichment of customer and contact data, and future marketing and sales campaigns.

with campaign data Integration, campaign data is automatically transferred into the customer’s existing system, where it is available for further processing and use.

the benefits:

  • no manual transfer or import of campaign data
  • faster access to qualified leads and appointments
  • up-to-date information directly in the existing crm or erp system
  • greater transparency into campaign status
  • sustainable expansion of the existing data base
  • better data foundation for future marketing and sales activities across multiple channels
  • integration into existing sales processes rather than creating additional standalone solutions

data is transferred via an encrypted api connection. the interface can be used as an alternative to the existing hubspot integration or alongside the current excel export process.

  • how does telemarketing improve customer acquisition?

    telemarketing enables direct customer contact, a personalised approach and rapid feedback, which leads to more effective customer acquisition and stronger customer loyalty.

  • which legal provisions apply to telemarketing in germany?

    in germany, telemarketing is permitted under certain conditions. for calls to private individuals, express written consent is required. in the b2b sector, telemarketing is permitted if there is a business relationship or presumed consent. data protection also plays an important role here, which we at jk development attach great importance to.

  • how do you measure the success of a telemarketing campaign?

    success is measured using kpis such as response rates, conversion rates, generated leads and customer feedback.

    integration of telemarketing into the marketing strategy – how does it work? telemarketing can be integrated into the strategy by coordinating it with digital channels and aligning it with the overall marketing objectives. it should be part of the multichannel strategy and linked to kpis such as increasing lead generation, improving customer service and increasing sales figures.

  • how to integrate telemarketing into the marketing strategy?

    Telemarketing can be integrated into the strategy by coordinating it with digital channels and aligning it with overall marketing objectives. It should be part of the multichannel strategy and linked to key goals such as increasing lead generation, improving customer service, and boosting sales.

  • what are the advantages of telemarketing?

    telemarketing enables direct customer contact, provides instant feedback, makes targeted customer engagement possible, is flexibly adjustable, delivers measurable results and can be particularly cost-effective for SMEs. telemarketing campaigns can be adapted and optimised quickly based on the feedback and results gathered during the campaign. the strategy can be changed in real time to maximise effectiveness.

more about qualified, new customer acquisition

find out just how you can expand your customer volumes and secure a competitive advantage with qualified, new customer acquisition.